Posts by SynchroNet Team
Malvertising: That’s No Great Pumpkin, Charlie Brown
In the spirit of Halloween—and just in case ransomware isn’t scary enough—we have something else to keep you awake at night: “malvertising.” Malvertising (malicious advertising) poses as online advertisements to spread malware by injecting malicious banners into legitimate online advertising networks and Webpages. Usually, the objective is to control the victim’s operating software, redirecting them…
Read MoreRansomware Threat Grows for Small Businesses
Since we know everyone who gets our e-newsletter consumes every single word with gusto, you will have noticed we did an article about ransomware last month. Unfortunately small businesses are increasingly targeted by these cyber-criminals, so we felt it important to emphasize the danger with another article on the topic. As you’ll remember, ransomware is…
Read MoreDoes Your Organization Have IT Leadership?
If you’ve assembled a board of directors for your company (either formally or informally), you probably sought out men and women who—in addition to being thoughtful, intelligent people you can trust—also bring diversity of professional expertise. This would likely include someone who has built successful businesses as well as people with backgrounds in finance, sales…
Read MoreMake sure to read our latest white paper!
In the wake of the Ashley Madison fiasco, we started thinking about online reputation, warranted or not. We invite you to read our latest whitepaper, ‘Online Reputation Management – What People Say about Your Business Matters … a Lot‘. In this whitepaper, you’ll learn why your business’ online reputation matters, how to take control and…
Read MoreWhat IT Management Can Learn from Football Coaches
It’s the most wonderful time of year … we’ve kicked off college football and the NFL regular season is upon us! (Here’s hoping the Bills can finally deflate the Patriots.) In honor of this great team sport, we’ve decided to torture an analogy and see how football fundamentals can apply to managing an IT network.…
Read MoreNetwork Security: What Is Risk Analysis?
When you think about risks to your business network … what comes to mind? Hackers? A server meltdown? Data loss? That would be an understandable response, but actually those aren’t risks. Instead, they are properly understood as “threats.” So what’s the difference, you ask? (Or pretend you did.) To conduct a proper risk analysis, look…
Read MoreBack to School Special: Kids & Social Media
This may come as a shock, but kids like their smartphones … and their iPads … and laptops or even desktop computers. If you don’t believe us, find a teenager and ask him; maybe he’ll stop texting long enough to answer you. One Pew Research poll from a couple of years ago found that kids…
Read MoreSpeaking of Social, Look for Our Next White Paper… Coming Soon!
What you do on social media can have a big impact on how the public perceives your company. That’s just one aspect of a rather complex subject known as “online reputation management.” To help you explore this important topic more fully, SynchroNet is preparing an exclusive White Paper, Online Reputation Management: What People Say about…
Read MoreLeveraging Social Media to Grow Your Business
Have you heard of this thing called, “Facebook”? And do you know what it means when someone “tweets” about a topic? Okay, we think we can safely assume you haven’t been hiding under a big rock for several years and that the term “social media” is a familiar one. In fact, you probably have personal…
Read MoreThinking Strategically: The Importance of Scalability
The goal for pretty much every small business is to become a much bigger enterprise with dozens of employees … housed in a large standalone building, perhaps with a nice office for the owner and, of course, lots and lots more customers. However, any significant expansion in the amount and scope of work a company…
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